Outline of Marcus & Co.

OUTLINE OF marcus & co.

1. BRIEF HISTORY OF MARCUS ON FIFTH AVENUE A. Visits to far corners of earth for emeralds, diamonds, pearls, etc. B. Designing of jewelry for individual taste and persoanality, Lillian Russell etc. C. Storage of jewels, while owners went abroad, on vacations, etc. D. Appraisal service. E. Buy outright for cash. F. Founder court jeweler to Royal Family. (Germany?) G. One of first to use convex windows (leaders in the field even then) Personnel. . . H. Harry Keller started as office boy. Count Albiani, connections and customers. Chapin Marcus (military record) G. Jonker diamond

LEASE EXPIRING

A. Fred Gimbel , Ray Kramer , William Gorman discuss moving to Gimbel B. The physical moving. contemplated. C. Would people go to the fifth floor to buy jewelry in a department store. D. Consensus of opinion in jewelry trade was no. But Gimbel thought if they would come to buy rare paintings, etc. why not jewelry as well.

ACTUAL MOVING

A. Removal plan, Each item catalogued, packaged, photographed in numerical order. B. Wall cases, fixtures, show cases, etc. the same. C. Armored trucks and guards moved on Saturday, Monday morning Marcus operating on fifth floor. Shop reassembled in every detail. D. New policy adopted. Fifth Avenue jewels at Gimbels fifth floor prices.

OPENING DAY OF SALE

A. Three women each wanted same bracelet. B. Mr. Gimbel spent most of day watching.

LIQUIDATING OF STOCKS AND ESTATES.

A. Famous jewelry stock turned over to Marcus. When opened, surrounded by wooden railings to by-pass the jewels and lead to a stockade where hams were on sale. b. Ohio manufacturer held up stock insisiting son be taken in business. Long legal tangle until discovered son was 6 years old. C. Basking sale. Offered head executive office in steel industry. D. Ostby & Barton sale. E. Healy Sale . Retired when reached 88 years of age. F. Sickles sale Rhapsody rings. G. (Flato Sale. Topaz necklace worth $7000 sold for $1375 to a Pa. banker. H. Rubel sale. I. Hartly J. French jeweler brought (ha) his stock to convert into American dollars. H. William B. Ogush

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I. Briggs Estate, list some items marquise diamond, 12 carat $28,000.

SERVICES

A. Buy or sell a gold safety pin or diamond tiara. B. A Tiffany or Cartier piece at a fraction of its original or replacement cost. C. Exchange your old jewelry for new. D. Antique jewelry department. Rare pieces from Josephine to Royal families, (Mention original boxes, owners initials, name of jewelry, once famous long since forgotten) From all over the world, and by devious routes to Marcus and new owner. E. Remodeling and designing. F. Shop with craftsmen, one diamond setter formerly with Scheer. G. Import watch movements, and case here. H. Insurance companies and jewelers recognize J. G. appraisal. I. Imports and cuts diamonds, refines precious metals, manufactures jewelry. J. See your diamond set while you wait. K. Appraisal department. L. Brokerage department.

ODD REQUESTS

The ring which could be worn over and under a glove. Split back of ring, put in expansion spring, drilled and fitted to a concealed spring etc.

Customer who had ring on her finger over 50 years, doctor ordered it enlarged, would not take off, story of how it was done without taking it from her finger.

PERSONNEL

A. Saul Bronstein B. M. Van Slochem C. Jerry (Trains trotting horses to rest his eyes ) D. Every year, each employee over 20 years gets perfect diamond ring. Sold 5 times.

PERSONAL INTEREST STORIES,

A. Bond drive ; Gimbels J. G. first to give service, set up a department to sell jewelry without charge if cash turned into war bonds. Sold over one quarter million dollars worth of bonds. B. Customer brought in gold ball earrings, did not realize they were night earrings for safety, ball opens on a hinger, the large diramond that was conceealed within. Called to her attention - surpized, thought they were just gold earrings, had been handed down. C. Father and son, both same name, made a selection for engagement ring both unknown. D. Police captain came from a distant state to examine engagement ring for son, approved ring, later approved girl. E. Member of Chinese staff - purchased for export jewelry in excess of $00. F. Customer who had ring on her finger over 50 years, doctor ordered it enlarged, would not take off, story of how done without taking off.